Resources

When deciding to become a professional artist, many don’t realize they are actually starting their own business. But it’s true! You're selling a product to people who find value in it. 

 

It’s not enough just to create out-of-this-world masterpieces.

 

You must learn to market your art and yourself as an artist. It can seem like a daunting task, but establishing your brand is critical to help pave a successful path for your business. 

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What's a brand?  A brand is more than just a company logo, it's a culmination of people's experience, perception, and reputation for your services. Branding is the strategic action taken to build your brand. A brand identity is the tangible expression of your brand (logo, typography, colors, website, social media, e-news, etc.)

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I've compiled the best independent resources to help guide you through this journey of branding your art business.

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PS. These tips apply to many creative entrepreneurs such as graphic designers, gallery owners, and art school founders.